CHALLENGE
With the appointment of a new CEO; reposition and help transition Tatum LLC from a scattered white-collar staffing firm into a united company, newly focused on executive financial and technology leadership services, pushing the company to claim its rightful mindshare as the nation’s largest executive services firm.

EXECUTION
Fully integrate into the client’s business; position communications as an integral part of higher company earnings by attending and presenting at all quarterly leadership meetings; participate in strategic planning and go-to-market strategy meetings.

Provide strategic integrated communication counsel to the CEO and executive leadership team, presenting insight and communication tactics.

Spearhead an aggressive re-branding campaign that includes qualitative and quantitative research, a new icon, tag line, “Firm First” messaging and Web site.

Implement a coordinated internal communication program to Tatum’s 33 national offices of 700+ CFO and CIO partners, hammering home the Firm First mentality.

Centralize all national and regional media outreach with the new Firm First mentality that eliminates the scattered partner approach and unifies messaging beyond white-collar staffing; LeGrand Hart must media train any partner and ensure they are up to date on Firm First messaging before participating in press outreach.

Create a quarterly announcement process to streamline personnel and client win press releases across the 33 Tatum markets into a strategic media push, further emphasizing the consolidated firm approach.

RESULTS
More than 50 partners media trained with new messaging, ready to act as Tatum spokespeople in various disciplines and markets.

Updated national and regional media relations program surpassed the ten million impression mark in early 2006­ - a 750 percent improvement from 2005.

“All the attributes of the ideal public relations agency wrapped up in a single firm…that’s LeGrand Hart in a nutshell. They bring the connections and tactfulness needed to engage today’s over-stimulated media with the responsiveness and business savvy a client at our stage of growth requires. That’s proven to be a powerful combination that has achieved results for Tatum.”  - Jay Mitchell, Director of Marketing, Tatum LLC.